Social Media · Content Strategy
CrappieNOW & CatfishNOW — Ridgeland Media Camp
Led social media coverage across Facebook, Instagram, X, TikTok, and YouTube for the 2024 Ridgeland Media Camp — 432 posts across 3+ channels over 4 months.
378KImpressions
171K+Video Views
2.4%Avg. Eng. Rate
Paid Advertising · Social Media
CarZone USA — West Monroe, LA
Managed social media content, paid ads, and community engagement. Scaled Google Ads from hyper-local targeting to 2.2M+ impressions while maintaining strong CTRs and cost-efficiency.
2.9%Eng. Rate
228K+Video Views
2.2M+Ads Impressions
Email Marketing
Legal Resources Drip Campaign
Designed and managed a multi-email drip campaign promoting legal resource content to B2B and affinity audiences across Q4 2025–Q1 2026. Consistently outperformed legal industry benchmarks across every send, with top-performing emails reaching 37.1% open rates and 12.5% click rates — vs. industry averages of 20.8% and 1.9% respectively.
37.1%Top Open Rate
12.5%Top Click Rate
1,631Top Send Count